With our lives becoming increasingly busier, it's often difficult to find the time for fitness, let alone form new connections with other like-minded people. The launch of the Serena fitness app looks to solve this issue by connecting people around the world with trainers and friends. I was stoked to shoot the stills content for the website and app launch. The brief conveyed connection, fun, laughter & achievable movement goals for everyday people.
"Matt did a gorgeous photoshoot for our app, capturing exactly the energy and vibe and emotion that we were seeking. He was a total professional - organised and handled the day smoothly and came back to us with our images quickly. We're delighted with our images and look forward to working with Matt again!"
- Melanie Kansil, Serena App
Note: All images by Matt Horspool